Happy Half Hour on the High Roller Really Spins the Wheel

When Caesars Entertainment conceived of the High Roller as the anchor attraction for its new, open-air LINQ Promenade, it came as no surprise that the observation wheel – featuring twenty-eight, 40-passenger, spherical cabins – was designed to be the world’s tallest.  And by looking at the colossal structure, it became fairly obvious that the wheel was supported using bridge-building technology.  But the Happy Half Hour promotion is an only-in-Vegas twist I never saw coming.  For a price starting at $37,  guests enjoy a scenic, 30-minute ride and an in-cabin, all-you-can-drink open bar that combine to create what is arguably the most unique Happy Hour experience to-date.