Happy Half Hour on the High Roller Really Spins the Wheel

Happy Half Hour on the High Roller Really Spins the Wheel

When Caesars Entertainment conceived of the High Roller as the anchor attraction for its new, open-air LINQ Promenade, it came as no surprise that the observation wheel – featuring twenty-eight, 40-passenger, spherical cabins – was designed to be the world’s tallest.  And by looking at the colossal structure, it became fairly obvious that the wheel was supported using bridge-building technology.  But the Happy Half Hour promotion is an only-in-Vegas twist I never saw coming.  For a price starting at $37,  guests enjoy a scenic, 30-minute ride and an in-cabin, all-you-can-drink open bar that combine to create what is arguably the most unique Happy Hour experience to-date.

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